At LATINAFest, we celebrate our "Legacy"—the stories, food, and traditions passed down through generations. For many of us, that legacy begins with the land. From the cafetales of our ancestors to the modern organic gardens of today’s Latina entrepreneurs, we have always been the stewards of the Earth.
But as we strive to "Level Up" our businesses in 2025, we are turning to a new set of tools to ensure our family farms and artisanal food brands thrive for another century: Agriculture Analytics.
Preserving Tradition with Precision Data doesn’t have to be cold; it can be protective. By using Agriculture Analytics, Latina founders in the food and wellness space are gaining a deeper understanding of their soil and water needs. This precision allows us to grow traditional ingredients—like high-quality cacao, heirloom corn, or medicinal herbs—with more sustainability. It’s about using technology to protect the sabor and quality that our abuelas taught us to value.