Thinking about hiring a CRO agency
I reached a point where I started thinking about hiring a CRO agency after realizing I was basically stuck doing everything on my own without real progress. My store wasn’t doing terribly, but it felt like I hit a ceiling I couldn’t break through.
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What I realized is that not all CRO agencies work the same way, and some are basically just design studios calling themselves “optimization experts.” The key difference for me was whether they talked about testing and data or just visual improvements. I started asking agencies how they identify problems and what their process looks like before making changes. If they couldn’t explain it clearly, I just moved on. I also tried to understand what a solid selection process should look like, and this helped me organize my thoughts: https://iemlabs.com/blogs/cro-agency-for-your-ecommerce-store-how-to-choose-the-best/. It’s not something I follow step by step, but it gave me a clearer idea of what questions to ask and what to expect.