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CHASE Bank Returns as Title Sponsor of LATINAFest® 2024 In Celebration of Latinas DuringWomen's History Month

LOS ANGELES – March 12, 2024 – LATINAFest® is proud to announce Chase Bank will return as the title sponsor of the 6th annual LATINAFest: Mind, Body & Soul outdoor festival. The 2024 event will take place at the iconic LA Plaza de Cultura y Artes in downtown Los Angeles on Sunday, March 24th.  

“We’re excited to partner with Chase for another year as we support the Latina business community,” said LATINAFest co-founder Bel Hernandez. “LATINAFest is the largest outdoor festival on the West Coast serving Latinas. As Latinas, we are one of the most important consumer groups in the U.S., and it’s vital that organizations recognize the importance of growing this dynamic community.” 

The partnership with Chase reinforces a shared commitment of supporting minority entrepreneurs, including Latinas, who are essential for creating jobs, influencing diverse communities and building generational wealth. Chase is helping to drive inclusive growth by growing small businesses, improving financial health, expanding affordable housing, increasing homeownership and accelerating workforce diversity. 

“The success of Latina entrepreneurs is essential to the growth of our economy,” said Maria Garcia, JPMorgan Chase Consumer & Community Divisional Director for California. “As the fastest-growing segment, empowering Latina business owners with the resources they need to succeed translates into stronger communities. That’s why we are proud to support LATINAFest again and their commitment to helping Latina business owners across the nation.” 

Since its inception, LATINAFest has been at the forefront of creating an inclusive space for Latinas to connect, share, and celebrate their cultural heritage and power. It has evolved into a dynamic movement of expression and social change, driven by a community of bilingual, bi-cultural, and multi-generational women. Last year the festival welcomed over 3,000 attendees, with over 100 Latina-owned small businesses showcasing their unique and innovative products and services.

Celebrating Latina Entrepreneurship

For the fourth consecutive year, Chase will also sponsor the annual Hero Woman Rising Grant, a $5,000 award to an outstanding business owner in the Los Angeles region who has demonstrated growth, leadership, and exceptional potential within the community. “LATINAprenuers” with over three years of business experience are encouraged to apply by March 15, 2024. To apply for the Hero Women Rising Grant, please visit: 

Chase will also host its Chase Pavilion at LATINAFest where it will feature 10 Hispanic and Latino -owned businesses that have flourished as part of the Chase for Business mentorship program. Its mentorship program provides 1:1 coaching, financial planning, and business development resources. This resource is available to Chase clients and non-clients. More details can be found here:

This initiative is part of the firm’s ongoing efforts to drive a more inclusive economy and help close the racial wealth gap among traditionally underserved communities, including through JPMorgan Chase’s Advancing Hispanics & Latinos – an organization dedicated to promoting the growth and success of employees, students, entrepreneurs and communities.

Empowering Voices and Stories

LATINAFest 2024 will spotlight inspiring Latinas who are making a difference in several industries including: Business, arts, sports, advocacy and beyond. These women will share their insights on several scheduled panels:

  • “The Ladies of Lopez” sponsored by NBC’s Lopez vs. Lopez 

  • Mayan Lopez, Co-Creator/Co-Executive Producer/Star of Lopez vs Lopez

  • Selenis Leyva, Activist & Star of Lopez vs Lopez

  • Debby Wolfe, Co-Creator/Showrunner/Executive Producer of Lopez vs Lopez 

  • “The Latina Disruptor” panel will feature: 

  • Lisa Vidal, actress (Grey’s Anatomy, Being Mary Jane), 

  • Diana Maria Riva, actress (Dead to Me, Telenovela); 

  • Flor Martinez, CEO, Celebration Nation ; 

  • Jenny Martinez, tik tok sensation, author and antrepreneur; 

  • Lilliana Perez, LA Chargers director of Cultural Affairs.

  • “Stepping Into your Wealth” panel will feature:

  • Corrisa Hernandez, First-gen Entrepreneur and Advocate 

  • Tatiana Roberts, VP Community Manager & Business Development

  • Giovanna Gonzalez, Author (Cultura and Clash)

  • "Glow & Guard: Mastering Sun-Safe Beauty Routines for Daily Radiance"  

  • Dulce Candy, Latina Wellness Creator & Beauty expert

  • Jessenia Castro, Neutrogena R&D Scientist

  • About: This panel will delve into the crucial role that daily sunscreen usage has in maintaining healthy, radiant skin. From what sunscreen formulas work best under makeup, to tips for layering sunscreen with other beauty products, experts will highlight the role that sunscreen has in preserving the skin's youthful appearance and promoting long-term skin health

  • “Latina Media: Owning Our Narrative” panel will include: 

  • Lina Licaro, Sr. Editor, LA Magazine 

  • Yovy Daniel, Podcaster/Entrepreneur Afro-Latinas  

  • Sylvia Rolda, Storytelling Coach 

  • “Latina Voices: Telling Our Stories” panel will include: 

  • Alejandra Campoverdi, Author (First Gen: A Memoir)

  • Giovanna Gonzalez, Author (Cultura and Clash)

  • Naibe Reynoso, Moderator, LATINAFest co-founder

  • The Shaping “Champions: Latinas Leading the Way in Sports” will include

  • Adelaida “La Cobra” Ruiz, WBC Interim Boxing Champion

  • Patty Godoy-Travieso, ELLA Sports Foundation co-founder

  • Karina Martinez, Co-Founder of Drafted

Partnerships and Collaborations To celebrate Women’s History Month, LATINAFest continues to build meaningful partnerships, including:

  • Neutrogena will provide an immersive experience inclusive of a Glam Station where attendees can receive quick makeup touchups by professional beauty experts, all while learning about the importance of daily, vital sun protection and how to use sunscreen as the base to an ideal daily beauty look.

  • U.S. Navy Veteran and Fashion Designer Carolina Hernandez will produce an amazing “Inspired Movement Fashion Show”, with models, of all shapes and sizes, wearing Carolina’s latest fashions and accessories, sold by LATINAFest vendors.

  • Who Has It? The digital platform will enable an innovative “live-sell" LATINAFEst virtual pop up” where 15 festival vendors will be selected to sell their products virtually and in real time, reaching audiences across all media platforms simultaneously.

  • The Yoga Tree Cooperative will provide a morning yoga session to start off the day. Kids can join in on the fun with a meditation and movement session in the Kids’ Corner throughout the day. 

  • The Ella Foundation, a non-profit organization leveling the playing field for girl athletes of color, will offer running, soccer and boxing sports clinics.

  • Empowered by Gina will showcase an empowerment activation; and  ZA lawyers will present a grant to a deserving entrepreneur.

  • Telemundo returns as media sponsor for the second year at LATINAFest.

  • New sponsors in 2024 also include: AARP, Hispanic Coalition of Small Businesses, Square, and more.

  • Ardell will be doing a Eyelash Station

  • Estella Jalisco, Cocktail Garden Sponsor

For more information and to purchase tickets, please visit

Follow LATINAFest on social media for updates and announcements:

Facebook: @LATINAFest Instagram: @LATINAFest X: @LATINAFest 

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